The bare minimum of any marketing strategy, the humble business card.
There are many other ways to get your message out into the public, but the biz card is like the bare minimum required. Anyone with a cause should never be without them as there hasn’t been a better method invented to convey information quickly in physical form. Like books, they’ve stood the test of time. They can be handed out at speaking engagements, events, parties and any protests one happens upon. You really can’t afford to be without a business card just as you need some sort of online presence. So with that in mind, I threw together some graphics and headed on over to Vistaprint.
I was drawn in by their commercials, which are running out here in California right now. I have never used them before. When I got to their site I found it easier to use than any of the others. They didn’t use a whole bunch of flash media which isn’t supported in the Tor Browser that I have now been forced to use (I got hacked). I really found their image uploading and editing to be easy, unlike Staples or Prinly. Those two bogged down mid process and ended up only wasting my time. I really liked the design preview that you see above too, it gives you an excellent example of how your cards will come across in real life, I think it is scaled actual size as well.
The design you see above isn’t the prettiest ever made by far, in fact, it’s kind of ugly. What it does do however, is to look like the theme of my blog so that any visitor will instantly know they’ve arrived at the right place. I thought that was most important since the content speaks for itself, me having already provided context by talking to the person. And that’s what any good marketing tool should be, right? A pointer to more information about you and what you’re all about. If you can manage to put that in an aesthetically pleasing package so much the better, but information conveyance and communication are paramount. What you see below is a furtherance of that philosophy.
Now I can dress the part when engaging in any activist activity like public speaking or talking to the media. Eventually, I want to develop a whole wardrobe of everyday wear that features my “brand”. Surprisingly, Vistaprint offers all kinds of “chotsky” items emblazoned with the graphics of your choice. Unfortunately, the graphics that I have now are really to complex and dark-colored to be very suitable for much else than small items. I’m dreading the moment when I’ll have to redesign my graphics to something more commercially feasible. Good graphics are simple, unique, relevant, culturally neutral and aesthetically pleasing. This is not an easy thing to do. I should really be thinking now about where I want to focus my marketing efforts and the artwork that will represent me there. When I first came up with the allstaractivist.com blog I was in a desperate situation and under severe attack by the “Gang Stalkers”, I just threw together some images that seemed relevant and worked with the chosen free theme of WordPress. I had no idea where this thing would lead, how big it would get nor who would be looking at it, I have been surprised. At some point before the brand grows much more, I am going to have to re-design.